SWOT anaylsis

Marketing And Fundraising The Idea

The video will be used to market the idea. Possible fundraisers could be surf competitions and beach cleaners where people who appreciate and love the sea will be present

Target Market

The target market will be young beach goers who would be interested in saving the sea. Young people would be interested in this as it gives them a way to revive their old clothes and save money

In coastal areas the logo would be sold at beach clean ups and beach events such as surf competitions. In inland areas it would be sold at a stall at markets

Buisness Plan

WHAT NEEDS TO BE DONE

The creation of the videos and logo need to be done.

WHEN

The video will be done by myself for my 18 hour practical

The logo will be done by myself for my 6 hour practical as well as a sample shirt to display how it can be used

 

BUDGET 

The creation of the logo could cost me about R20

The T-shirt would cost me about R50

COSTS 

To print the logo on will cost about R50 as a starter price depending on the size of the stamp used

This is a competitive price as it would cost about R100 to get a sticker printed on your T-shirt at a normal printing shop in Durban

The Logo

The Logo is a stamp that will be created by dry point etching to raise awareness of the brand as well as my 6 hour practical. The stamp will be stamped onto people's old shirts to save funds and materials and then all profits made from creating the stamped T-shirts will go towards the aiding of beach clean up's and marine clean up's

The use of a stamp is cost effective as it is reusable saving costs on printing and remaking and designing of the logo. It also saves energy as no electricity is used in the process and it is all hand made requiring no technology to make the stamp

The use of old T-shirts instead of new T-shirts would save money on materials and the use of a stamp makes it portable and usable for all sorts of clothing items. It also allows the organisation to be in different places at different times, keeping the idea alive in an eco-friendly way

The money raised by this fund will go toward the Ocean Conservancy which does international beach clean ups, educates businesses and individuals on how to avoid throwing trash into the ocean. They also research and share information on how to sustain the environment

Link to Ocean Conservancy

Possible Logo's

These Logo's (below) are my final two options for the final logo product. 

The one on the left depicts a mermaid on a stop sign above the ocean. This is a more literal approach to the idea of stopping pollution in the ocean. The one on the right shows a mermaid being hung by humans in the ocean although crude this is effective in conveying a message.

My choice in using a circular shape rather than using a square or any linear geometric shape is due to a circle being more consumer friendly as it can then be used as other things such as car sticker holders etc.

The Video

The video will be used to raise awareness of the tragedy at hand as well as let people know about what "plastic killed the mermaid" is and what it is trying to raise money and awareness for. It could be used as a youtube advertisement or as a viral video. This is more cost effective than using newspaper advertisements and posters as it is permanent and a fun interactive way to communicate in a modern world that is technology dependant. It also saves costs on paper which would also be wasted in creating many posters

 This will be done for my 18 hour final practical

STORYBOARD

1. The video starts off with someone kicking a bin down casually and unintentionally
2. The person walks away without picking up the rubbish and carries on with their day
3. The rubbish starts to travel up and down hills and paths
4. The traffic comes to a stop at a robot and as the robot turns green, other pieces of rubbish start to fall
5. All the pieces of rubbish join together to form one big train of garbage
6. They start to form words on the beach
7. They create the words 8.4 bn
8. It ends with a phrase and link to the blog

The Blog

The blog for "Plastic Killed The Mermaid" is to keep people updated and explain in detail what the initiative is and who it effects and how it works. Allowing people to comment and interact with the initiative. It also acts as a source book for me to show people what my intention and process is.
The blog allows for digital posters to advertise the project to be used as opposed to creating street signs that would be wasted once their purpose has been served